Project marketing from the ground up
We recommend to our clients that from the very beginning, marketing advice and input is obtained to ensure that the finished product is acceptable and saleable in the market place. The whole process from design through to legal documentation to final sale should be thoroughly coordinated in this way.
- Conduct market surveys
- Project team participation
- Review and contribute to design development
- Advise on décor scheme
- Provide brief and coordinate appointment of advertising agency if required
- Develop marketing concept and theme
- Develop detailed marketing plan
- Organise sign boards. Coordinate the preparation of colour brochures and other handout material
- Prepare advertising programme and budget and lodge advertisements upon approval of Client
- Coordinate mail outs to all prospects
- Prepare and issue press releases
- Publish Village Newsletter
- Plan and coordinate sales office display
- Coordinate presentation of display unit
- Coordinate website development
- Prepare sales forecast to assist with cash-flow planning
- Assist with preparation and review Occupancy Agreements and disclosure material
- Arrange copies of Disclosure documents as necessary
- Review market prices
- Advise on preparation of maintenance fee budget
- Advise on range of care services and prices
- Coordinate release functions
- Provide regular sales and marketing reports as required to Client or Project Manager
- Provide brief and coordinate the selection of a suitable local sales agent for the location if required
- Assist in selection process and/or provide sales training and sales management for organisation’s own sales staff
- Provide and implement sales and marketing systems. including trust accounting of deposits and extras monies
Full details of our Project Marketing Services are available on request. |
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